Bismarck’s Foreign policy was a Success Essay

The perceived leverage in Europe had been out of nowhere changed after the German triumph over France in 1871. The resultant German Empire, with its enormous populace incredible financial force, solid armed force and broad assets, looked clear to be a significant factor in universal relations. In any case, in any event, for Bismarck this looked set to be a test, because of the need not exclusively to build up the Empire as a country, yet to likewise found an outside security that would end up being crucial all through his rule as Chancellor. In spite of the fact that was this set approach a general achievement? Bismarck’s fundamental targets in the proposition of the established approaches were to separate France in Europe; keep up the equalization of tranquility on the landmass †especially among Austria and Russia, who Bismarck dreaded would reach boiling point over the raising issues in the Balkans †just as keeping up his made sure about A german area; abstain from battling a war on two fronts and the Chancellor likewise wanted, maybe covetously, to have the control and intensity of two different powers in Europe just as in Germany. The perfect for Bismarck was to build up a run of fruitful arrangements to accomplish these objectives and in this way prove Germany as both the most remarkable and compelling of the Great Powers in Europe. The quick issue in Bismarck’s universal relations gave off an impression of being the danger of the new French Republic. The administration despite everything saw Bismarck’s German Empire with disdain after its thrashing, and afterward the loss of Alsace-Lorraine, to Germany, which for the state implied the loss of significant domain, yet in addition spoke to the downfall of French incomparability in Europe. In any case, France was in no genuine state to look for her vengeance alone and knew, similarly just as Bismarck, that a union was her solitary expectation. Moreover in addition to the fact that Bismarck needed to manage this to guarantee achievement in his international strategy, however he felt that there was incredible political incentive in having the option to tally both Austria-Hungary and Russia as companions. However by and by this was not without its troubles, as the delicate circumstance in the Balkans had prompted contention between the states regarding who might inevitably pick up power in the zone after the downfall of the Ottoman Empire. This thusly prompted the assertion of a progression of both worthwhile and insufficient approaches. In answer to his quest for companionship with Austria and Russia to manage the two his craving for kinship with the two Great Powers and help his arrangement for the detachment of France, Bismarck met with the state heads and an understanding for the ‘Dreikaiserbund’ (Three Emperors League) was set in 1873. Albeit very ambiguous, the bill was a transient accomplishment for Bismarck, as it permitted him to separate France without causing doubt and implied he could abstain from settling on a decision among Austria and Russia. The forces had concurred that issues of basic intrigue would be counseled, which was additionally of incredible enthusiasm to Bismarck as it implied a superior comprehension between the countries had been founded making Bismarck accept that on account of a war with France he would have the help of Austria and Russia. Further victories for Bismarck as far as international strategy were the Dual Alliance of 1879 and the Three Emperors Alliance of 1881. In light of Russia’s dismissal of the Three Emperors League, Bismarck arranged a collusion with Austria. Such a gathering fortified both the countries power on account of a war with Russia, in spite of the fact that Austria concurred that on account of a war with France she would stay impartial, along these lines bringing about the detachment of France yet the fortification of German force. Be that as it may, in spite of the fact that the Chancellor concluded it was trick of the trade from Russia †however they discovered the subtleties of the course of action †he didn't see the union as a last decision among Austria and Russia. Thusly the union in reality implied more to Austria who had at last gotten away from the political disconnection she had endured since the Crimean War. Then again, after Russia’s revelation of the Dual Alliance, and the acknowledgment of her segregation in Europe, she turned around to Germany and the outcome was a progressively explicit correction of the past Dreikaiserbund. Again this was fruitful for Bismarck in that it secluded France and forestalled the circumstance of picking among Austria and Russia. The last of Bismarck’s international strategies additionally made sure about victories for the Chancellor. The Triple Alliance of 1882 between Germany, Austria and Italy consoled Bismarck that except if a Franco-Russian collusion was shaped then the possibility of war from either country while remaining solitary could be effectively contained. This partnership was, from Bismarck’s perspective, pointed straightforwardly towards the isolation of France, as he knew that she proved unable, thus would not assault Germany without any help. Be that as it may, once more the Dreikaiserbund was demolished in 1885 because of further issues in the Balkans, and it turned out to be evident that questions around there were probably not going to ever be completely settled. This time Bismarck expected to urgently to maintain a strategic distance from the possibility of a war on two fronts. This deduced in the Reinsurance Treaty of 1887, which attempted to confine the issue by guaranteeing Russia that Bismarck would not bolster Austria in a conflict over the Balkans region. By archiving that on account of a war between two of the forces that the rest of the force would stay nonpartisan, Bismarck prevailing in both forestalling a war on two fronts and getting the lack of bias he wanted. Ultimately, Bismarck’s last international strategy, the Second Mediterranean Agreement of 1887, was fundamentally effective for because of the way that he just supported the demonstration and didn't get engaged with its exchanges. By empowering the understanding Bismarck figured out how to control Russia from accepting a provocative situation in the Balkans, in this manner forestalling both the chance of a war among Austria and Russia just as Bismarck from maybe picking between the two. In any case, these arrangements just guaranteed momentary victories for Germany and maybe from the disappointments we can see that a portion of the dependable impacts of Bismarck’s strategies were increasingly genuine. The main significant disappointment in Bismarck’s international strategy was in his treatment of the ‘War in Sight Crisis’ of 1875 when the French recuperation and rearmament incited Germany into a political emergency, this at that point heightened wild, with the Chancellor restricting any exchange with France and the papers foreseeing war. At last Bismarck himself raised the ghost of war, which brought about judgment from Britain and Russia, and the acknowledgment for Bismarck that a war on two fronts stayed a chance and that different forces were dubious of him and would not endure a development in German force. The episode additionally flopped in that Germany had to console France war was not a chance, in this manner neglecting to separate France as well as causing Bismarck incredible strategic embarrassment all through the mainland. This is besides proof that the Three Emperors League bombed Bismarck, as it didn't give him the help from Russia he had accepted would be acquired from such an understanding. Further mortification for Bismarck came in 1878 as the Congress of Berlin. Russia had to pick between a war with Britain or an amendment of the proposed San Stefano Treaty concerning the Balkans. In spite of the fact that Germany stayed nonpartisan all through the gathering, this brought about the Dreikaiserbund being broken up, as Russia had trusted she could depend on Germany’s support, which was denied. Russia later censured Bismarck for her conciliatory destruction and alluded to the disaster 1†³ an alliance of the European forces against Russia under the initiative of Prince Bismarck†. However this was not the Conferences just disappointment as Bismarck had additionally neglected to keep up the harmony inside Europe, in this way making a foe of Russia, and in the drawn out the issues in the Balkans stayed uncertain. While effective here and there for Bismarck’s international strategy, the Three Emperors League was just present moment and neglected to tie down answers for the suffering challenges in the demising Ottoman Empire. This is likewise comparable of the impacts of the Triple Alliance, Reinsurance Treaty and Second Mediterranean Agreement, which however too had their prosperity neglected to get any drawn out arrangements. The Triple Alliance neglected to keep a war on two fronts from Russia and France, as Italy was not a solid military partner ready to coordinate the joined powers of France and Russia, subsequently leaving Germany in a defenseless position. The Reinsurance Treaty was fundamentally the same as in that it was just present moment as France and Russia did in the long run participate in the ‘Entente’. Bismarck further made himself issues, as the Second Mediterranean Agreement left him with no collusion to Russia, thus making potential issues for what's to come. At long last before the finish of Bismarck’s office in 1890 France despite everything saw Germany with hatred and looked for retribution, while the circumstance in the Balkans kept on flaring as did the pressure among Austria and Russia. This persuades despite the fact that Bismarck’s international strategy was effective in accomplishing his fundamental goals and taking care of issues for the time being, everything they accomplished for the long haul was to just defer the issues instead of settling them. The Chancellor in actuality made it hard to keep up lack of bias over the Balkans emergency in the long haul and it could even be said that an excessive number of partnerships were put forth trying to acquire his objectives, that it turned out to be too hard to even consider retaining such an archived relationship with different forces, and that maybe Bismarck didn't leave himself enough last details to play with the strategies in the manner he saw fit. Definitively, it was most likely a bit of leeway for Bismarck that he left office in 1890, as it le

Egg Drop Essay free essay sample

Have you at any point thought about whether you could make a gadget that could spare an egg when hurled from a rooftop? I have made sense of a gadget that could spare the egg. The egg will be lost a surmised stature of 18. 5 Ft. Tall. I accept that my egg safe gadget will work. Utilizing my apparatus my egg won't break or split due to the solid and sturdy structure. I have utilized numerous things fabricating my egg safe task. I have utilized, a huge evaluation AAA egg, numerous plastic Sandwich sacks. I likewise utilized one grain box, a to of elastic groups, some cut up sticks, a rope, and two small washers. Vive likewise utilized two huge boxes, a cushion, a great deal of material, and a bunch of little shakes. I have utilized these materials admirably utilizing them in the exact region to keep. Utilizing these I will make a gadget that my egg won't break within it. We will compose a custom paper test on Egg Drop Essay or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page To begin with, I made a network by utilizing the elastic groups, I then hot stuck the cut up sticks outwardly of the container. I at that point got my subsequent box and tied a rope through it and utilized the washers to hold it there.I then put the stones as a load on the base of the oat box, at that point I cushioned the containers with the texture in the spaces. I at that point put the third box outwardly of the other two, I at that point put more texture around it, next I put the egg in a sock and enclosed It By a plastic sack and increasingly more around It, keep going I put it within the matrix. Those are the particular advances I utilized while making my impossible to miss gadget. My class made expectations about climate their egg would break or not, beneath is the information for my group. Served the manner in which my egg arrived In numerous ways, my venture was essentially dropped because of the weight. It was dropped around 12. 8 feet high. My venture landed entirely quick, Mr. . Lewis the school chief tossed my task. My task landed first on Its base however then It fairly skiped and finally arrived on Its side. My egg didn't break In my gadget. It worked due to the arrangement of Its non-abrasiveness. I was directly about my speculation. My egg had not braked nor broken. My egg was sheltered because of my inventive egg-safe apparatus.

How to Use Eye Tracking to Learn about Your Customers

How to Use Eye Tracking to Learn about Your Customers Starting a business and running it successfully entails a lot of planning and preparation, and a great bulk of that is devoted to gathering information and data. What is worth noting, however, is that this data-gathering activity is not something that is conducted only when a business is about to start, all the way to its initial phases of operation. It is a continuous process.One of the vital information that businesses have to keep constant track on is their customers. Change is inevitable, and the landscape that businesses operate on is not constant. If we are to liken it to a scenery, it is an ever-changing one. Therefore, there is a need to be kept up to speed and updated about the customers since they are the ones who support the business.There are several ways that businesses and marketers go about gathering the required information about customers. In fact, there seems to be no shortage of such tools, because businesses can pretty much take their pick among the several inform ation gathering and measuring tools that are available to them. One method that has been garnering a lot of attention and positive feedback in marketing and consumer research is eye tracking. © Shutterstock | Max GriboedovIn this guide, we explore 1) what is eye tracking, 2) how to use eye tracking for understanding consumers and market research, and 3) how to use eye tracking to gain the most insights.AN INTRODUCTION TO EYE TRACKINGSo what is “Eye Tracking”?As the phrase implies, eye tracking is the monitoring and measurement of eye activity. Using an eye tracker or an eye tracking device involves the measurement of the point of gaze (or the point where a person is looking) or the motion or movement of the eye in relation to the head. In short, it measures the positions of the eye, and the movements or motions it makes. The phrase “eye tracking” is also interchangeably used to describe the sensor technology used in measuring eye movement.But what is so important about measuring eye movements and positions?You can tell a lot about how a person feels just by looking at them â€" their facial expressions, some distinctive facial tics, even the slightest smile or fro wn. In the same way, you can also deduce a lot of things by monitoring how their eyes move.The cool thing is that eye tracking can be even used to analyze Christiano Ronaldos play style. To get a better understanding of the whole concept of eye tracking, let us first learn some key points about the human eye.There are more than 10 different eye movements, but for purposes of discussing eye tracking, let us focus on two of them.Fixations refer to when the eye stops moving and focuses on a point. Within the duration of the stop or fixation, the image or visual information seen by the eye is communicated to the brain, which then processes it into something meaningful. The length of these stops usually last no more than 600 milliseconds.Saccades refer to the movements between fixations, or the jumps from one fixation to another. No visual information is received or processed, because the duration is usually very brief, around 30 milliseconds on average.EYE TRACKING IN CONSUMER BEHAVIOR AND RESEARCHEye tracking is not solely applicable to marketing and consumer research. Since its development in the late 1800s, one of its earliest applications was in the field of psychology.Later on, eye tracking has become very useful in various fields of research, including psycholinguistics, product design and development, education, medicine, and marketing. In marketing, eye tracking has proven to be an excellent tool for studying the behavior of customers.It was in the 1980s when researchers first realized the usefulness of eye tracking in understanding how customers read, view and process advertisements on magazines. Soon, it was also used to understand how consumers view the internet.In order to effectively design marketing messages and communication that is guaranteed to catch the attention of customers, marketers are keen on measuring how their attention is engaged, and how they respond. That is where eye tracking comes in.With so many tools available, why eye tracking, th ough? Why not just stick to explicit methods, where you can sit down with customers and ask them directly the questions that you want answered, or solicit information that you require through letting them fill up a form?We can identify several main advantages of eye tracking over other traditional, explicit methods of consumer behavior research.Eye tracking provides objective, unbiased and accurate dataThe one stumbling block that marketers often encounter is the potential lack of objectivity. Some tools are simply not designed with objectivity, which is why there is a tendency that the data is prone to a lot of biases. There is no assurance that the information that customers will readily provide is accurate.Eye tracking is seen as a way to capture data that is unbiased and difficult to manipulate. The actual and real behaviors of customers are measured objectively. Between asking for their opinions and recording the number of actual purchases they’ve made or the amount they spen t on their purchases, it is clear that the latter is more reliable of being recorded and measured. These are then used to gain a deeper look into their behavior and decision making processes.Eye tracking gives you an insight on how customers react to different marketing messages. And their reactions will be different, that’s for sure, depending on how the marketing messages are crafted, and how they are delivered. The behavior being measured and monitored through eye tracking is more reliable, because they are considered to be more authentic, as they are perceived directly from the point of view of the customer.Eye tracking allows marketers to understand the cognitive engagement of consumers. Consumers tend to behave according to a certain pattern. How they usually react to one marketing message tends to have similarities with how they behave or react to others. Through eye tracking, marketers will have an easier time coming up with generalizations about their customers, because t he focus will be on their natural, subconscious and habitual behavior. Customer profiling becomes an easier task.Eye tracking provides results in real time, measuring the reaction or behavior of customers in the exact moment that they happen. This is true whether a customer is browsing a website of a store or physically moving along a length of shelves in a brick-and-mortar store.Eye tracking does not require sample sizes to be large for its results to be considered reliable. Tracking tests can be performed even with a small sample size, and the results may be used for planning purposes. This results in a more cost-effective and efficient way of researching consumer behavior and coming up with customer profiles that can be used for the company’s marketing programs.Eye tracking aids in ensuring marketing campaign effectiveness. Marketers need a yardstick to measure whether the marketing strategies they have employed are actually working, or if they need more workThe major areas tha t eye tracking can look into in consumer research include:The marketing elements of an advertisement or campaign that capture the consumer’s eye. In a storefront, there are various items that draw the customer’s eye: a sign announcing the new products for sale, the color theme used in the storefront decoration, or the use of audio-visual elements in their presentation. Which among these elements are most effective in grabbing the customer’s attention the longest?The parts of the marketing message or communication that the consumer focuses on. Say, for example, that a customer is looking at a poster of a new product. What parts of the poster did his gaze linger on the longest? What words written on the product poster did he spend more time looking at?The parts of the marketing message or communication that they ignore. Of course, you also have to take note of the areas that they give noncommittal responses to. This is so that you can find ways to make adjustments. Do they ignor e a certain line or slogan? Perhaps you can rewrite it to something catchier or more effective in capturing their attention.The drivers of the consumer’s decision-making process. Eye tracking can also help you determine the factors that drive the customer’s decision to purchase a product or service. What finally convinced him to buy it? Is it the choice of words you used in your product poster, or is it the image you used on the label or packaging of the product itself?The overall user experience of customers. The satisfaction (and dissatisfaction) of customers with the overall experience with a company or business may also be measured through eye tracking.HOW TO USE EYE TRACKING FOR CONSUMER RESEARCHNow let us try to look into deeper detail on how eye tracking is useful in learning about your customers. The customer information obtained through eye tracking can be used in various aspects of marketing, including, but not limited to:Positioning of products in the market, or in th e consumers’ minds. This could have an impact on what advertising techniques you employ or what marketing campaigns you put into motion (and how you will put them in motion).Physical positioning of products in a physical or virtual store. Basically, this will have an impact on your store planningPhysical placement of signage, displays and other marketing visuals. Just like how you will pay attention on how you arrange items on your shelves or on your store, you also have to consider where to put signage, standees, and the like.Design and layout of a store website. Businesses invest on the creation of websites that are designed to increase customer engagement and drive sales.Ultimately, however, the end goal of using eye tracking in studying customer behavior is to drive sales.See how a computer game uses eye tracking to enhance the look and feel. The principles of eye tracking hold that the fixations and saccades, as well as the other eye moments, can be indicative of a customer†™s behavior. Say, for example, that there are two products on a shelf, positioned side by side. They are essentially the same products with the same usage, but they are different in their design or packaging.If a customer comes by and is made to look at the two products, it may be established through eye tracking that he looked at Product A longer than he did at Product B. In short, he had a longer duration of fixation on Product A. This behavior can be interpreted as the customer found the packaging of Product A more appealing or visually pleasing, which is why she was fixated on it longer.In another example, let us say that a customer is looking for two specific products on a very long shelf filled with various goods. If the amount and duration of fixations while searching for Product A is higher and longer than when he was looking for Product B, this could mean that the physical positioning of Product B on the shelf was less user-friendly, because she took a longer time trying to locate it.Eye Tracking in Interactions with WebsitesAs mentioned earlier, eye tracking is not limited to the usage of customers in a physical setting, using a wearable eye tracker while moving around a store. It can also be applied in the case of a customer doing his or her shopping online.Website user behavior and its consequent feedback can be obtained through eye tracking. Basically, eye tracking lets you know how your visitors interact with your website.What did the visitors look at on your website? Which products got the most views? What pages on your website were visited by the customer for information? Maybe they looked at your page where you talked about the shipping fees and return policy.When did the visitors look at a specific page on your website? You may notice that a specific product had more visits or views during the weekend, or on a specific holiday.How long did the visitors stay on that page or look at it? If they looked longer at one product, it means that produc t is more interesting than the others. Or it could also be that there were some vague information on that page, which is the reason why they spent more time on it.What is the order in which the visitor looked at (or fixated) on pages on your website? Did they start by checking out the additional fees? Did they look at product images first before they read the product description or specifications? Did they read the testimonials or reviews before placing an order? Getting a glimpse of the order of their attention will also give you an idea of what they prioritize during the buying process.In a typical eye tracking test of a customer’s experience while buying on a website, the visitor will be asked to perform the whole process from the beginning. He will shop for products or items that she would like to buy. Once she has made her choice, she will buy it by adding it to the cart, after which she will proceed to the checkout process.Throughout the whole process, she will be eye tracke d, so even the smallest nuance will be captured: when she found the product he likes, when she scrolled through its details and specifications, when she clicked on the “Buy Now” or “Add to Cart” button, when she clicked on “Checkout” and saw the final rundown of costs she will pay.Application of Modern TechnologyThanks to technology going further, eye tracking has also become more advanced, compared to when eye tracking was first introduced. Today, the application of eye tracking is mostly done through wearable eye tracking devices. Out of the several eye-tracking systems and service providers today, one of the more recognizable names is Tobii. They have developed products and services purposely for eye tracking.In most cases, the device comes in the form of a pair of eye tracking glasses that will be used by customers, just like how they would wear a regular pair of spectacles. This is not limited to physical stores and physical marketing items, however, because there a re also systems that can be used to track which part of a website a user looks at, and what they basically ignore.So, how does it work, in general?Eye tracking systems, depending on the developer and manufacturer, have their own patented technologies. However, generally, eye tracking systems are based on infrared technology, and are designed with cameras that capture images of the eyes of the customer or user. The cameras are not your ordinary cameras, either, since they are capable of capturing images at high frame rates. These systems are also equipped with software for image processing, to interpret the movements and patterns of the eyes.Eye tracking, by itself, is a very powerful research and data gathering or collection tool. However, if you want to make the most of eye tracking, it would be a good idea to use it with other tools or forms of research designed primarily for conversion optimization. One prime example is Google Analytics, which is used by many businesses in combin ation with eye tracking.

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Romans And The Christian Worldview - 1546 Words

Romans and the Christian Worldview Todd M. Lynch L25710767 BIBL 425 D01 08/15/2015 Romans and the Christian Worldview Introduction Paul’s letter to the Roman’s was an occasional epistle as opposed to a systematic theology. However, Paul did present the Gospel in a systematic way. He was writing to an unknown audience of Christian’s, so he made sure to explain himself thoroughly in all areas, more so than if he was writing to those who knew him or had heard him speak before. He wanted to give the Roman’s a good foundation to work from. In doing so he has given Christian’s of today a good foundation for their biblical worldview. While one certainly cannot extract their entire worldview from the book of Roman’s, it is certainly a good basis. Paul covers several areas that are important to one’s worldview in this letter. They will be discussed in this essay. They are creation, sin, salvation, eschatology, ethics and theology. Each topic will be given a closer look as we proceed. Creation Paul discusses creation in the first chapter of Romans. He mentions it in Romans 1:20 (NASB) â€Å"20 For since the creation of the world His invisible attributes, His eternal power and divine nature, have been clearly seen, being understood through what has been made, so that they are without excuse.† Basically what he is saying is that God has revealed Himself through His creation, therefore man has no excuse for not knowing Him. However he goes on through verses 21-32 to discuss how man hasShow MoreRelated Romans and the Christian Worldview Essays1312 Words   |  6 Pagesletter to the Romans is of his greatest theological works, passed down for thousands of years and still as relevant today as it was in Paul’s time. How exactly is it relevant the modern Christian may ask? What with its harsh language that includes statements such as â€Å"the wages of sin is death† (6:23) and â€Å"the wrath of God† (1:18), one may say that current times have changed. 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History of the United Kingdom The UK has gone through a plethora of rulers throughout its historyRead MoreThe Book Of Romans By Paul1024 Words   |  5 PagesIntroduction The book of Romans was written by Paul to present a basic system of salvation to a church that had not receive the teaching of an apostle before. In this book, the basis of a biblical worldview can be illustrated by Paul when it comes to explaining the natural world, our human identity, human relationships, and culture. The Natural World With regards to the natural world, Romans 1:20 clearly states that â€Å"For ever since the world was created, people have seen the earth and sky

The Most Incredibly Overlooked Solution for Research Question Essay about Education Samples

The Most Incredibly Overlooked Solution for Research Question Essay about Education Samples Include the conclusions that you arrived at as a consequence of your discussions in the preceding sections. Then list all the questions which you'd like answered yourself. All the reference items begin with the title of the information supply. You're also anticipated to use the four headings of the four sections detailed below. Vital Pieces of Research Question Essay about Education Samples Needless to say, the outcome has to be lasting and positive. An extremely motivated work force tends to attain great outcomes. You may use the samples as a foundation for working out how to write in the proper style. In the event the sample is a representation of what you want to see on your paper, they may just be the remedy to your issue. A young child cannot survive unaided for at least the initial four to five decades. Infant feeding practices refer generally to fit the nutritional and imm unological needs of the infant. In reality, education is the procedure for information exchange between men and women in the exact generations in addition to between different time periods. Choosing Research Question Essay about Education Samples Is Simple Contribution will be contingent on voluntary facets. Education serves to make room for technological advancements in the sphere of medicine and agriculture. Once you've produced a question, think about just what the path you feel the response will take. You would like to investigate a problem and produce your own ideas about it, not merely report on somebody else's findings. It is possible to say a lot of things about this issue, but everything you say will be at an extremely basic or survey level. Nothing was too much challenge for me. What You Should Do to Find Out About Research Question Essay about Education Samples Before You're Left Behind Write an Informative College life Essay You are going to have a great deal o f great suggestions and college life highlights to have in your essay. So let's dig somewhat deeper and focus on a great question that can cause great research and a strong thesis which you will have the ability to argue and support throughout your paper! You might also compose a narrative essay to talk about your story about traditional or internet learning. The finest persuasive short essays often concentrate on controversial problems. If you don't understand how to start writing the essay the task might prove to be daunting at first, you can wonder what things to do with the examples you've found online. Others will provide you with general guidelines only. New Step by Step Roadmap for Research Question Essay about Education Samples Every legit writing company should have samples out there for their customers and prospective clients to have a look at. Or you might perhaps concentrate on a single component (for instance, classroom management) and discuss how each school handles the circumstance. Otherwise, students are sure to create plagiarized papers. Human rights are extremely emphasized in Canada. Through employment, one is ready to pay for a good living. Educational process is a fundamental portion of our living. It reduces poverty in a number of ways. Research questionnaires are usually printed to a huge number of respondents in a specific location. They often intend to ask for a respondent's opi nion on a certain topic or issue. They are essential tools used in the collection of data for the research. If a research questionnaire has close-ended questions, respondents are expected to opt for an answer from a specific number of choices given for each question. Characteristics of Research Question Essay about Education Samples Furthermore, school assignments aren't much everyday, but they are extremely important and useful to finish. Apparently, it's not sufficient to focus all of your waking hours on school. High school students study the exact same courses together regardless of what they intend to take in the universities, and thus it is difficult for them to understand what they're interested in. When you've completed all that, you are going to be prepared to begin contemplating making your research question. The ideal essay topics on culture are the ones which you have chosen for yourself. Dependent on the factors of fiction or true events, there are two forms of college life essays you'll be able to write. The most significant thing is to find out the way the culture essay example will guide you.

Business Project Wholesale Grocery Products - Free Sample

Question: Discuss about theBusiness Project for Wholesale Grocery Products. Answer: Introduction Overview of the Organization Bidvest started its business in New Zealand in 2000 through the acquisition of Crean Foodservice (Acar Aplak, 2016). It is one of the largest foodservice distributors in New Zealand that provides a wide variety of wholesale grocery products to its multi-site customers. The organization has more than 1600 people working in the organization and is quite dedicated, skilled and talented. The structure of the organization is dynamic in nature and follows decentralized management system. Bidvest offers products comprising of beverages, bread products, cereals, dairy products, desserts, condiments, Danishes, muffins, eggs and other regular grocery goods. The goal of the organization is delivering quality food service to all its customers ("Bidvest - wholesale food distributors, 2016). Aims/Objectives/Hypotheses for this Project The aims of this project are: To explore the effectiveness of strong management practices within the organization To understand the contribution of employees and managers in sustaining effectiveness of management practices within the organization To analyze the ways to expand the organization across the other global countries Scope The scope of the project is limited in terms of time frame as it is to be completed within a small and specified period. The resources are limited regarding money and time to interview the employees of Bidvest. The limitations of this project arise due to its authenticity as its information received is merely from books, journals, and websites (Barbosa, 2016). Business Project Proposal Organizational Communication In Bidvest, the organization supports both formal and informal along with ethical communication across the workplace. As opined by Agostinho, Batocchio Silva (2012), while employees converse with their teammates and seniors regarding work related issues; they follow formal communication. It is because such conversations require official recognition and are rigid in nature. In such type of communication, secrecy is maintained in high quality and converses through emails, faxes and even sometimes face to face. On the other hand, Ciuriak (2015) commented that when employees and managers converse casually regarding any general topic or personal issues apart from work; information communication takes place. It is quite flexible in nature and is not embraced by any organizational rules and regulations. According to Collis Hussey (2013), ethical communication within the organization is sustained as it helps in fostering responsibility, fairness, truthfulness, integrity as well as respect for each other. The organization supports ethical communication that helps in exchanging effective ad accurate information that helps in conveying thoughts, objectives as well as intentions between listener and speaker. It helps in maintaining a cordial relationship with the fellow colleagues and seniors and also helps in conveying the actual information without offending the target audience. In ethical communication, it is necessary to maintain the truthfulness and accuracy of conveyed information to restore the faith and value to the organizational system (De Weerdt et al. 2013). Organizational Leadership Bidvest follows both cross-cultural and ethical leadership in the organization. Graa Camarinha-Matos (2016) mentioned that cross-cultural leadership is developed within the organization that helps in understanding and handling different employees and clients in the globalized market. The leaders following cross-cultural leadership are aware of cultural differences in diverse countries and aims towards treating every colleague with equal effectiveness. It helps in implementation of flexible and feasible strategies within the organization that helps in enhancing business planning skills extensively. Through cross-cultural leadership in the organization, team members connect as well as have to share thoughts and innovative plans with their respective leaders fearlessly (Li, 2012). According to Horne (2016), ethical leadership in Bidvest is concerned with ethical beliefs as well as values within the workplace. In this aspect, the leaders try to encourage ethical values and beliefs among the employees. It is to persuade and promote to have mutual belief and faith among the employees for one another. In Bidvest, employees working together are honest, trustworthy and fair in treating each other that helps in growth and expansion of the organization. Employees prefer putting forward organizational success and growth in front of their personal choices. It helps in the moral development of both the employees as well as leaders concerned with this organization in handling cross-cultural aspects (Collis Hussey, 2013). Organizational Culture As mentioned by Pdua Jabbour (2015), Bidvest supports both corporate and ethical culture within the organization. Ethical programs are set in an organization that helps in reducing potential costs that may cause due to handling organizational conflicts arising from cross-cultural issues. It helps in improving workplace reputation as well as positively influences employees in enhancing the customer loyalty. Moreover, the strong corporate culture prevailing within the organization helps in taking strict but feasible management rules, regulations, and policies. According to De Weerdt et al. (2013), recent studies have also revealed that a strong corporate and ethical culture prevailing within the organization helps in improving financial performance as well as productivity of the organization. Even more, it also helps in retaining employees extensively that minimizes the cost of employing new staff members. Along with this, it also helps in providing quality treatment and services to b oth its employees and customers. Data and Research Methods In this context, secondary data collection method is used to prepare the proposal and the data analysis method used qualitative. According to Acar Aplak (2016), the secondary data is collected from books, websites, and journals about this topic and Bidvest organization. It is a wholesale food distributor that provides premium and excellent quality services to its customers. Information has been taken from recent studies that show the organizations aim towards supporting a healthy and cross-cultural environment at the workplace. It not only helps in retaining customers but also helps in integrating values and morals among the employees. Moreover, it also enhances the productivity as well as financial performances of the organization through effective and meaningful communication. A cordial relationship prevails within the workplace that helps in managing a friendly and cordial relationship with one another (Agostinho, Batocchio Silva, 2012). References Acar, E. Aplak, H.S., (2016). A Model Proposal for a Multi-Objective Multi-Criteria Vehicle Assignment Problem: An Application for a Security Organization.Mathematical Computational Applications,21(4), p.39. Agostinho, O.L., Batocchio, A. Silva, I.B., (2012). Proposal of Methodology to Balance, Correlate Align Technology Business Strategies to Competitiveness Organization Attributes.PMA, Cambridge. July. Barbosa, E.G., (2016). The Relationships Between, on the one h, Size, Growth Age of the Firm , on the other h, Small Business SurvivalA Constructive Critique a Proposal of a New Framework.Size, Growth Age of the Firm , on the Other H, Small Business Survivala Constructive Critique a Proposal of a New Framework (June 17, 2016). Bidvest - wholesale food distributors. (2016).Bidvest. Retrieved 14 October 2016, from https://www.bidvest.co.nz/ Ciuriak, D., (2015). Making Free Trade Deals Work for Small Business: A Proposal for Reform of Rules of Origin.CD Howe Institute ebrief,212. Collis, J. Hussey, R., (2013).Business research: A practical guide for undergraduate postgraduate students. Palgrave Macmillan. De Weerdt, J., Schupp, A., Verloock, A. Baesens, B., (2013). Process mining for the multi-faceted analysis of business processes A case study in a financial services organization.Computers in Industry,64(1), pp.57-67. Graa, P. Camarinha-Matos, L.M., (2016), October. A Proposal of Performance Indicators for Collaborative Business Ecosystems. InWorking Conference on Virtual Enterprises(pp. 253-264). Springer International Publishing. Horne, J.R., (2016). The Nine Critical Questions Managers Should Ask-A Proposal for Evaluating Organizational Efficiency.Journal of Strategic Innovation Sustainability,11(1), p.20. Li, X., (2012). Weaving social media into a business proposal project. Business Communication Quarterly,75(1), pp.68-75. Pdua, S.I.D. Jabbour, C.J.C., (2015). Promotion evolution of sustainability performance measurement systems from a perspective of business process management: From a literature review to a pentagonal proposal.Business Process Management Journal,21(2), pp.403-418.

Imperialism and Globalization

On Imperialism and Globalization One of the modern world’s greatest concerns at present, the issue of globalization has affected certain countries and states much more than one can imagine. Bringing numerous changes to people’s life, their state’s policies and economy, globalization mixed with imperialism creates a fusion that can affect people’s lives in the most negative way.Advertising We will write a custom essay sample on Imperialism and Globalization specifically for you for only $16.05 $11/page Learn More In spite of the fact that Haiti is already past the threatening state of affairs that it experienced at the times of imperialism, it still survives the aftereffects left by the reign of the latter. Although imperialism and globalization are rather widespread terms, they are quite hard to define, since they embrace a number of various phenomena and issues. However, incorporating certain ideas, scientists managed to find the definition for these all-embracing terms. Unifying the political, economical and social ideas, one can produce a definition that could encompass all the spheres that these notions touch upon. With help of this approach, one can find the most suitable definition for the abovementioned notions. Thus, it can be considered that globalization can be defined as an attempt to make the world states work in unity, whereas imperialism can be considered an aggressive attempt to capture the territories of the other state. The USA and Haiti: Surviving Hard Times One of the most famous examples of imperialism can be considered the relationships between the USA and Haiti. Though it was quite logical that the United States applied such approach to the Haitian territories, the fact of the imperialistic aggression could not be denied. According to what Social Studies School Service says, the reasons for such behavior in the distant 1915 were quite clear: â€Å"The U.S. certainly doesn’t want a German naval base come close to the United States and the Panama Channel† (194). As Renda marked, â€Å"By 1913 President Wilson and his advisers were searching for a way to translate that position into definitive control† (30).Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Between the Devil and the Deep Blue Sea: Canada and Haiti Another case of imperialistic behavior towards the Haitians was registered as the Canadians made attempt to intrude into the policy and economics of Haiti. It is quite peculiar that this event took place in the XXI century, namely, in 2000-ies. As UTA Edco emphasized, â€Å"One of the most retrograde tendencies occurring within the Canadian non-profit sector has been its increasing collaboration with Canadian imperialism, notably in Afghanistan and Haiti† (188). It is worth noticing that such step was rather unexpected for the entire world. Bec ause of the Canada’s joining the imperialistic ideas, Haiti faced certain threat. Indeed, some time later the imperialistic Canada attempted to intrude into the state and impose their policy and their economics on the state and its citizens. According to UTA Edco, The Canadian Haiti Action Network has been extensively involved in exposing Canadian International Development Agency (CIDA) funding and support for pseudo-human rights groups that have been used by the occupation forces and comprador Haitian elite to justify the detention of political prisoners such as Father Jean Juste in Haiti. (188) Conclusion: The Reconciliation Fortunately, the bone of discord that has remained for so long between Haiti and Canada, as well as Haiti and the USA, is now long forgotten. Trying to establish new relationships with each other and attempting to integrate into a single entity with help of the globalization process, people feel much freer nowadays. However, globalization, as the proces s involving certain hardships, must demand much time. Thus, it will take another couple of decades for the states to reconstruct their relations. Works Cited Renda, Mary A. Taking Haiti: Military Occupation and the Culture of U. S.Advertising We will write a custom essay sample on Imperialism and Globalization specifically for you for only $16.05 $11/page Learn More Imperialism, 1915-1940. Chapel Hill, NC: UNC Press Books, 2001. Print. Social Students School Service. Imperialism and Progressivism. Culver City, CA: Social Studies School Service, 2007. Print. UTA Edco. Upping the Anti #6. Toronto, CA: Thistle Printing, 2008. Print. This essay on Imperialism and Globalization was written and submitted by user L0ngsh0t to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

What Christians believe about life is up to them. They should not try and make others accept their position Essays

What Christians believe about life is up to them. They should not try and make others accept their position Essays What Christians believe about life is up to them. They should not try and make others accept their position Essay What Christians believe about life is up to them. They should not try and make others accept their position Essay What Christians believe about life is up to them. They should not try and make others accept their position He said to them, Go throughout the world and preach the gospel to the whole human race The last commandment that jesus gave his disciples in marks gospel was this one which answers the above statement, and happy are those whose greatest desire is to do what god requires. There are many arguments for and against this issue, this essay will attempt to reach a conclusion on the central issues. The bible is the origin of the christian belief, when in doubt of any situation christians will refer to the bibles advice because they follow jesus the one who died to save them and therefore respect and obey every commandment he gives. So if Jesus told us to go and preach and save the world like he did we must follow in his footsteps to perfection. The main belief he urged upon us was to love one another. If we really did love the world we should be keen to help everyone enter heaven. Christians have a duty to work towards the completion of the kingdom of heaven. Some christians also believe that its the meaning of life that they must continue to finish what god started. They believe that themselves are very lucky to know christ and help the unfortunate who dont know him. To call upon the sinners did and to baptise them like jesus wants us to do. Jesus himself stood upto injustice throughout his whole stay on earth. For example in the temple when he became actively involved in displaying our faith publicly. We should feel the need to pass our belief because jesus did. Christians have always influenced society to the extent that our laws nowadays are based on the christian principles and traditions. However another christian may argue that jesus performance in the temple was unncessary and unloving, however in contradiction i can say that we believe that jesus is perfection and did everything correctly on earth, if he was to set an example for us this story is necessary to express the need of preaching actively or inactively. But some Christians go through so much to help others accept their position like Jeremiah who was lowered down a well even then he continued to preach like fire in my bone as he quotes. John the baptist was never afraid to speak out loud against whoever it may be, he even scolded the king for marrying his brothers wife. And risked and lost his head for his strong faith in displaying the rights and pointing out what was wrong in the kings actions. Fundamentalist are christians which hold strong beliefs they are prepared to do anything to reflect their views on others. Other Christians however think fundamentalists take life and enforce beliefs of their faith using violence which is unloving and cruel and undermines a persons value. But other christians believe that if some people dont believe in god/christianity then christians shouldnt interfere in how they love their life because we live in a pluralist world in which all views should be equal. Everyone is born free to choose what they want to believe they argue and christians shouldnt try and dictate to others what to believe. And if we risk to express our beliefs christians have to live in the real world because you could be in danger of being insensitive. Therefore the main conclusion is that we shouldnt make others accept our position however we shouldnt sit here and do nothing, we should like jesus said preach out loud and try and influence other people. However to use force breaks several other laws in the bible so theres no point obeying one if youre going to break a lot more at the same time. We have to do what love demands but there are limits to our actions, we have got to remember that the other person is also human with feeling and opinions and has exactly the same rights to try and influence you, so like in a challenge its how we portray our arguement that counts and may the best man win. Dont force people, influence them!

Security Analysis and Redesign of a Network Coursework

Security Analysis and Redesign of a Network - Coursework Example The coursework "Security Analysis and Redesign of a Network" presents the review of the current network infrastructure of the XYZ company. The paper proposes, both theoretically and diagrammatically/graphically, a redesign of this network, offers recommendations for how or better procedures that the organization can harden both its Apache, and it IIS web servers. Further, the report presents a security policy write-up, which will guide the organization with regards to spyware, antivirus, and adware policies. Both active and passive reconnaissance was carried out on A2Z’s computers and networks, in an attempt to gather more information and find whether any open ports existed. This also enabled determine the vulnerabilities of the system so as to ensure that any existing vulnerabilities are taken care of before they are exploited by attackers. This was done using one of the most powerful network scanning tools, Nmap. Several interesting ports, including XYZDomainController at 192.168.0.1, XYZInviteDesign at 192.168.0.2, XYZ Acct at 192.160.0.3, XYZprinting at 192.168.0.4, XYZwebsrv at 192.169.0.5, and XYZChat at 192.168.0.6, were scanned. It is clear from the Nmap port scan results that XYZ’ s network server configuration is now is, is somewhat vulnerable. For instance, port 445 is set to open, which is very risky and is a vulnerability. This port, port 445, an MB port over IP is constantly being scanned by hackers, and if left open, they can easily gain remote access to the network.

Should smoking be banned in public places Essay

Should smoking be banned in public places - Essay Example There are studies to prove this case. Even though there are no laws that prohibit smokers from smoking, the places where cigarette smoking should be allowed can be regulated. Banning cigarette smoking in public places will do a lot in preventing illnesses caused by passive smoke. Smoking as a habit has been around for a long time now, and it has been regarded as both a bad habit and symbol of status. Up until the nineteenth century, cigar-smoking was almost exclusively done by socially elite males. Cigarettes were actually derived from cigars as they were essentially tobacco residues which were swept and collected and later on smoked by poor people. Cigarette smoking then became popular in the 1880's, with the advent of cigarette-making machines. Though cigarettes were cheaper and widely available, smoking it was still not popular at that time. Cigarette smoking just became popular World War I when tobacco companies gave away large quantities of cigarettes to American soldiers to boost their morale. Only after this event that Americans were hooked to cigarette smoking (Grannis, n.d.). It was only after a few years of research that people learned of the harmful effects of cigarette smoking. One of the Surgeon General's findings was cigarette smoking was not o nly harmful to the smoker but also to the non-smokers (commonly referred to as passive or second-hand smokers) surrounding them. As a result several action groups sought total cigarette bans on shopping malls, theaters and other public places. Bad effects of smoking Various cancers were eventually found out to be linked with cigarette smoking. These cancers develop due to the 43 carcinogens and other chemicals found in cigarette smoke, leading to carcinogenesis or the formation of cancer causing cells due to smoking (Burns, 1991). In the 1950's, extensive research about the relationship between lung cancer and cigarette smoking were done in the U.K. and the United States. Findings from these studies showed that smoking and lung cancer were indeed related. Previously, lung cancer was one of the rarest types of cancers in the world. In the 1970's, cases of lung cancer suddenly boomed when cigarette smoking went popular during the period. This sudden increase made lung cancer into one of the deadliest cancers in the world (qtd. From Grannis, n.d.). Lungs are not the only organs in the body that are affected by cigarette smoking. The brain and the rest of the nervous system is also affected by cigarette smoke. The brain's cognitive functions which handles the brain's capacity for stimuli and attention as well as regulation of automatic body processes such as digestion and breathing is negatively affected by cigarette smoke. This happens when blood containing carcinogens are pumped into the brain's bloodstream. Different carcinogens have different physiological effects. For example, nicotine acts upon the brain within 10 seconds, causing an almost instantaneous mood change in the user ("TheHealthConsequencesofSmoking.." 2005). Independent studies made in the University of Aberdeen and University of Edinburgh investigated the various effects of smoking in the cognitive skills of smokers and non-smokers. The results, published in an issue of New Scientist showed that most smokers fail in five unrelated cognitive tests. Another series of tests

Diageo Marketing Strategy

Diageo Marketing Strategy Introduction Diageo began as a world leader in branded foods and drinks, formed in December 1997 through a merger of Guinness PLC and alcohol and Grand Metropolitan plc (The Gale Group Inc, 2006). In 2000 2002, a strategic decision by Diageo was made to exit the companys food interests by divesting its food companies and exclusively focusing on premium alcohol. A detailed history of Diageo plc up to and immediately after its creation is set out in Figure : Our Business Diageo History Family Tree Diageo is currently the worlds largest drinks company by volume, net sales and operating profit (Diageo PLC, 2012) with a large collection of brands which include spirits, beer and wine. There are currently 14 brands which Diageo identifies as global priority brands. These are: Johnnie Walker whisky Smirnoff vodka Crown Royal whisky Ciroc vodka JB whisky Ketel One vodka Windsor Captain Morgan rum Buchanans whiskey Jose Cuervo tequila Bushmills whiskey Tanqueray gin Guiness stout Baileys liqueur (Diageo PLC, 2008) Diageos Current Business Strategies Diageo owns seven of the worlds top 20 spirits brands. Diageos beer brands include the only global stout brand, Guinness, and together these beer brands account for approximately 20% of net sales while Diageos wine brands represent approximately 5% of Diageos net sales. This means that Diageos size provides for scale efficiencies in production, selling and marketing. This enables cost efficiencies and the dissemination of best practices in business operations across markets and brands allowing Diageo to serve its customers and consumers better. From 2005 to the end of financial year 2011 (ending 30 June 2011), Diageo managed its operations by four regions: Europe, North America, International and Asia Pacific. In financial year 2012 (FY 2012) the International region was split into Africa and Latin America sections, producing five geographical regions globally. This general structure brought about good results. Analysis of Diageos annual reports from 2007 to 2012 shows that gross sales rose from  £ 9,704,000 to  £14,594,000, an annual average increase of 7%. Due to the level of continued change in global markets and the requisite innovation necessary, it has Diageo completed an operating review in 2011 which recommended changes in structure and focus, and this resulted in a net movement of personnel from developed market regions to emerging market regions. The changes are expected to be fully implemented by 30 June 2013 (Diageo PLC, 2011) (Diageo PLC, 2012) . This restructuring should allow Diageo to improve its effectiveness and the productivity of its operations and to position resources nearer to the market and to the geographical regions where there is a great potential for growth. Read through and differentiate the different strategies under headings .i.e. Business strategy- Generic strategies (Diageo uses focused and differentiation) and Interactive strategies. Put everything under headings Competitive Strategies (Johnson, Whittington, Scholes, 2011, p. 199) define competitive strategy as being concerned with how a strategic business unit achieves competitive advantage in its domain of activity. Therefore a Strategic Business Unit (SBU) creates competitive advantage when it creates value for its users where the cost effectiveness of supplying it is superior to that of rival SBUs. (Johnson, Whittington, Scholes, 2011) further add that Porter defines three generic strategies which create competitive advantage for a company are; differentiation, cost leadership and focus strategies. This report has seen that Diageo uses both Focused and Differentiation strategies when pushing its products to its target market. This is because Diageo focuses on premium liquor that is targeted to a particular market. Tools: advertising (localisation), vertical integration, premiumisation, seasonal pricing strategy, first-mover advantage, employee training SABMiller. Diageos strategy is to drive top line growth and margin improvement in a sustainable and responsible way, to deliver consistent value creation for shareholders over the long term. It will do this through its geographic breadth, its outstanding brands across beverage alcohol categories and the expertise of its people. (Diageo PLC, 2012). Production and supply Diageos supply organization is responsible for producing, distilling, brewing, bottling, packaging and distributing its brands. It is committed to efficient, sustainable production. Diageo has created a competitive advantage in both its cost base and in the first class customer service it delivers. Investment in production facilities is focused on building capacity for the production of scotch, beer and rum, with both high speed and high volume, cost efficient production lines and with flexible production facilities to create an industry leading supply chain for innovation, especially in luxury products. The business recognizes that it operates in a world where natural resources are limited. Diageo has set itself challenging environmental targets covering water efficiency; increasing use of sustainable packaging and reduction in pollution, carbon emissions and waste-to landfill (Diageo PLC, 2012). Differentiation strategy Products For a company to use this strategy it should prove unique products for which their customers will be prepared to pay a premium price. This is seen in Diageos recent launches which focused on the consumers wish for luxury, the tastes and increasing affluence of the emerging middle class consumer which ultimately increased the accessibility of spirits through flavor extensions and packaging and drink formats (Diageo PLC, 2012). Premiumisation [jubilee scotch] innovation around RTD products, adult progressive drinks. Customer care and Retention When it comes to customer care and sale of its products, Diageo works in collaboration with its customers to drive profitable category growth, by building partnerships with retailers and on-premise customers. The Diageo Way of Selling program equips both Diageo and its customers with the tools to be the best sales force in the industry and to create commercial and strategic value for all parties. The European Customer Collaboration Centre provides a state of the art facility to bring consumer, shopper, retailer and distributor insights together to facilitate integrated planning with customers. These tools enable Diageo to realize its ambition to become an indispensable business partner to its customers (Diageo PLC, 2012). This means that when the customers go to buy their products its a fulfilling experience and they get all their questions or suggestions met and this works well with Diageo as they use this as feedback. Environmental and socially responsible Diageo being the socially and environmental responsible company, it has a history of being a sustainable and responsible company dating from Arthur Guinness who was responsible for philanthropic community programs and through the 1930s when its predecessor companies marketed their brands in a responsible manner. Diageo understands the social, environmental and economic impact of its activities and has adopted a structured approach to manage these impacts, to build engagement across stakeholders, to create value, especially in emerging markets; and to protect Diageos license to operate (Diageo PLC, 2012). Balance of alcohol in the community (Diageo PLC, 2012) states that the company is not all about profits and losses, it ensures that even the employees are proud of the responsible manner in which its brands are marketed and the role that moderate consumption of its brands can play as part of the balanced lifestyle for millions of people. Diageo seeks to be at the forefront of industry efforts to promote responsible drinking and works with key stakeholders to combat alcohol misuse. Eco-friendly technology Diageos production teams have created award winning technologies to meet these targets with the aim of reducing Diageos environmental footprint, delivering business efficiencies and securing supply into the future. Diageo is committed to generating prosperity in the communities in which it operates, especially in the emerging markets by integrating its supply chain into the local community and via direct community initiatives such as Learning for Life and Water of Life (Diageo PLC, 2012). Development of the workforce Diageo believes that industry leading performance will be delivered through a talented and diverse workforce and great leadership. The company has active programs that ensure the development of its management and leaders. Great leadership combined with a culture of good governance and ethics protects Diageos reputation and supports the sustainable efficient growth of the business (Diageo PLC, 2012). Focus Strategy (Johnson, Whittington, Scholes, 2011) state that focus strategy focuses on a particular segment of market and modifies its products and services to fulfill the needs of that exact segment while excluding others. In terms of relationships with distributors and suppliers Diageo has strong routes to market which leverage local expertise. In the United States Diageo is required by law to operate via a three-tier distribution system which separates suppliers, distributors and retailers. Diageo works with distributors who provide a substantial dedicated sales team of over 2,900 people. Outside of the United States Diageo owns and controls the route to market in many markets, and where Diageo has not established its own subsidiary, the route to market is through joint ventures, associates and third party distributors (Diageo PLC, 2012). This kind of command on distributorship and supply is why Diageo is known for its quality products and this ensures customers get what they pay for. The Strategy process Intended Strategy Development Strategic Leadership: the role of vision and command In 2000, the newly appointed CEO of Diageo, Paul Walsh, embarked on a strategic review of all operations and was determined to recreate Diageo as the worlds leading premium drinks business (Davidson, 2004). By selling off the companys food concerns and concentrating on the marketing and innovation of its core premium drinks brands, Paul Walsh refocused and reenergized the company (Encyclopedia of Business, 2012). Walshs leadership gravitates towards the visionary style since it more closely follows one that motivates others, helps create the shared beliefs, and shapes more detailed strategy (Johnson, Whittington, Scholes, 2011, p. 400). Strategic Planning Four key pillars of the formulated strategic plans can be identified as: Promotion of the global strategic brands Vertical integration Cost reduction Acquisitions, mergers and divestments Exploring new territories Promotion of global strategic brands Strategic brands (formerly global priority brands) have always been a key pillar of its strategy. In 2007 there were eight of these Johnnie Walker whisky Smirnoff vodka JB whisky Captain Morgan rum Tanqueray gin Jose Cuervo tequila Guiness stout Baileys liqueur (Diageo PLC, 2007) These are brands which Diageo considers to have the greatest current and future earnings potential (Diageo PLC, 2007, p. 9). By 2012 the number of brands in this category had risen to 14 as set out in Table . Although the company was structured into four distinct geographical regions, the global priority brands took precedence over the regional divisions. ref Since the eight brands constituted the lions share of earnings, it was considered important to manage these products at the highest level. Growth strategy and promotion was engineered at the corporate level. However that did not mean that regional business units were spoon-fed material from corporate level. There was a great deal of localisation in promoting these products. An example of a major long-running campaign which has been progressively adapted to different regions is the Walk with Giants campaign which in FY 2012 featured the respected long distance Olympic champion Haile Gebrselassie in an Africa campaign. Vertical integration Diageo has taken considerable control of the supply chain, being involved in developing, brewing, distilling, bottling, packaging, distributing, and marketing. It has physical plant which covers the previously listed activities as well as specialised functions such as malting, packaging plants, vineyards, maturation warehouses, cooperages, distribution warehouses, and bottle manufacturers (Diageo PLC, 2007). In Kenya the process goes as far as involvement in the growing of input cereals to brewing ref. In the USA, total vertical integration is moderated by law, which states that there should be three levels of supply: manufacturing, distribution and retail. In that market therefore, Diageo works to identify solid partners in distribution, usually only one partner per state. Acquisitions, mergers and divestments Strategic acquisition and sale of unfocussed business units was in Diageos business genes, as it was formed from a succession of such moves. It has continued to be a key part of its growth. Since 2000 the organic growth of th Exploring new territories Although Diageo had possession of many of the worlds strongest liquor brands, and could have been satisfied with continuing to depend on this cash cow business, it has as a company been quite adventurous and curious in enacting a deliberate policy of exploring emerging markets. Part of Diageos growth strategy includes expanding its business in certain countries where consumer spending in general, and spending on Diageos products in particular, has not historically been as great but where there are prospects for growth (Diageo PLC, 2007, p. 17). This arm of the business was only delivering 20% of the revenue in 2007, despite representing considerable complexity in management. Emerging markets can be difficult to manage due to the relatively low purchasing power, poor infrastructure, and traditional local involvement in distribution channels. However this persistence has clearly paid off for the company. From a small but hopeful difference in growth compared to developed country market s in 2007, the emerging markets have increased in strength and importance, until in 2012 they represented 40% of revenue, which is expected to reach 50% by . Diageos strategy is to drive top line growth and margin improvement in a sustainable and responsible way, to deliver consistent value creation for shareholders over the long term. It will do this through its geographic breadth, its outstanding brands across beverage alcohol categories and the expertise of its people. (Diageo PLC, 2012) Emergent Strategy Development Logical incrementalism PESTEL reactions Advertising in US about spirits on TV product change Levels of distribution. 2008 credit crunch emerging market growth smarter at localised promotion? Diageo hiding behind EABL my country my beer. Managing Strategy Development [figure with the five regions and amended brand strategy] Reconfigured structure concentrating more on emerging markets. Overall growth highlighted graph showing growth. Evaluation of Innovation and Entrepreneurship Practices Diageo is always innovative and this is in its strategies all through the company. All the stakeholders know what is expected of them and there is always something new that Diageo is coming up with. Below are some of the new ideas that have been rocking Diageo: Innovation unlocks growth in developed markets. In Ireland, for example, we have introduced new dispense technology to bring perfect cocktails to bars which do not usually serve cocktails. Smirnoff Mojito is available in over 600 Irish outlets which are now selling a total of nearly 40,000 cocktails a week (Diageo, 2012). Diageo entered the Indian made foreign liquor segment (IMFL) with the launch of Rowsons Reserve, a premium IMFL whisky. It is a blend of selected premium Indian whiskies and reserve stocks of the finest aged Scotch whisky matured in American oak casks that are mellowed to give a rich smooth finish. It has a well-rounded and balance flavour profile, with a soft, lingering aftertaste. Its distinctly superior liquid and premium packaging allows it to stand out as a premium offering (Diageo, 2012). Smirnoff, the worlds number one vodka, revealed an exciting new flavour variant, exclusive to travel retail. Smirnoff Gold Collection with the luxury of gold in every drop is unique, cinnamon spiced vodka. Gold cues feature prominently in all executions and the gold etched bottle itself showcases a flurry of real, edible gold leaf flakes, magically suspended in this truly indulgent vodka (Diageo, 2012). Guinness Black Lager has the refreshing taste of lager, but all the character of Guinness which consumers love. We take immense pride in the quality of our product and ensured that we built on the Guinness legacy. The refreshing taste is locked in by the bespoke amber Guinness bottle. The contemporary packaging design combines premium, detailed silver and blue colour with hallmark symbols of Guinness brewing provenance and heritage (Diageo, 2012). This March saw the launch of Orijin, the latest drinks innovation from Guinness Cameroon. Perfect for all social occasions, this authentic ready to drink alcoholic beverage ,an alternative to beer, is made from a blend of traditional African herbs such as kola nuts, ginger and cloves, and sweet tropical fruits, giving it a refined, bitter-sweet and uplifting taste (Diageo, 2012). We need to offer more choices to female consumers. In Kenya, we launched Snapp. Women there told us they didnt like drinking beer, particularly in the on trade because both the packaging and the liquid were viewed as too masculine. Snapp is a premium, crisp apple tasting drink that provides women with a more stylish and sophisticated alternative to beer (Diageo, 2012). As a darker, spiced rum from Captain Morgan, Captain Morgan Black Spiced expands the brands footprint into the bolder, more masculine whiskey occasion. The brand honors the legend of the real Captain Morgan, whose spirit is said to still roam the waters of the Caribbean today. Captain Morgan Black Spiced Rum is best enjoyed on the rocks, but is also delicious as the key ingredient in edgy, new twists on classic cocktails, such as Henry Morgans Old Fashioned (Diageo, 2012). The new frozen Ready to Serve pouch format from Parrot Bay offers consumers an easy and affordable way to enjoy the drinks they love. Parrot Bay frozen tropical drinks are your favourite tropical drinks perfectly mixed every time, available in Pià ±a Colada, Strawberry Daiquiri, and Mango Daiquiri. Just freeze, squeeze and enjoy (Diageo, 2012). Offering a credible, exciting new alternative to beer for British males, Jeremiah Weed Brews is a range of two products Mash and Root Brew. The combination of an authentic American brand, independent positioning, simple design and a unique jam jar serve over ice has helped deliver the masculine credibility of beer with an enjoyable taste. Jeremiah Weed has now been rolled out to 7,000 on trade outlets in Great Britain (Diageo, 2012). Harp Lime is Nigerias first flavoured beer. With a clean and crisp taste, and just a hint of lime, it is uniquely refreshing. Harp Lime has been well received, with distribution growing steadily, and the distinctive Harp Lime advertising impacting positively on the Harp Trademark equity. Harp Lime is available in both sleek 30cl bottles and cans (Diageo, 2012). The Tusker brand has been enjoyed in Kenya since 1922, and now new Tusker Lite keeps the brand innovative and relevant by addressing todays consumers balanced lifestyle choices with a refreshing low calorie beer. Tusker Lite is positioned within the same mainstream segment as the parent brand Tusker Lager (Diageo, 2012). This years Asian Festive season gifting design was inspired by the characteristic big, bold flavors of the Johnnie Walker brand. The packs were launched in stages, from India for Diwali and then across Asia Pacific for Chinese New Year. The eye-catching limited edition gift boxes boast a beautiful design that allows each variant to stand out on shelves, with impressive and refined packaging including an embossed box and gold foiling (Diageo, 2012).

Love, Sonnets and Songs :: Sonnet essays

Love, Sonnets and Songs.   Mary Wroth's prose romance, The Countess of Mountgomeries Urania, closely compares with her uncle, Sir Philip Sidney, 1593 edition The Countess of Pembroke's Arcadia.   Wroth was undoubtedly following her uncle's lead by trying to emulate Astrophil and Stella.   Astrophil and Stella and Pamphilia to Amphilantus are both about being in love and they both have over one hundred sonnets and songs. After rereading both pieces, I was struck not by their similarities but by their differences.   For example, Stella is assertive and Pamphilia is passive.   Stella is truly bound by her love for Astrophil while Pamphilia cannot break herself free from the love she feels forAmphilantus.   Sidney creates a female beauty that retains her voice and speaks, whereas Wroth allows her woman to remain inactive and vulnerable.   However, Wroth no longer allows the female to be the object.   She gives the female a voice and she is now the speaking subject.   Pamphilia remains inactive and unfulfilled but very patient. A good question for the reader to ask oneself is why would Wroth not establish a strong female speaking subject like the one she was trying to imitate?   Wroth was the first woman writer in England to publish a romance and a sonnet sequence.   She was by no means conservative or cared about what people thought of her, which has been proved by the antics of her personal life.   So why not establish that same woman character/speaking voice in her prose?   I would like now to look at the similarities and differences of Stella and Pamphilia. First, Philip Sidney and his female character Stella.   Stella has a voice and does speak, however, she speaks in the songs and not the sonnets themselves.   We see in the first two lines in each stanza of the Eleventh Song, Stella speaking and Astrophil answering her. Who is it that this dark night Underneath my window plaineth? It is one who from they sight Being (ah) exiled, disdaineth Every other vulgar light. Because she is not granted a sonnet, the standpoint that women are not allowed a voice has some truth to it.   Another standpoint is the way the women are viewed.   Women are viewed by their physical aspects.   For example, in sonnet 7, the speaker states: When Nature make her chief work, Stella's eyes In color black why wrapped she beams so bright?

Commercial aviation

Introduction Yield management can be described as the collection of processes, techniques used by airlines to make its customers pay as much as possible for their seats, while maintaining load-factor., (Alderighi et al, 2012). Mittal et al (2013) added that it has become near impossible to sustain a business without affective yield management, in particular when capacity is constrained. It was also noted that increased competition through low-cost carriers has created an environment where yield management must be monitored to ensure carriers can compete effectively on price, (Vila, 2011). This assignment will consider how airlines use yield management as a tool to meet management strategies, providing examples to support research. The strategies that emerge from this use will also be considered along with their effectiveness. The main strategy of the airline is to maximize revenue from its available inventory of stock (its seats). The strategy is to sell the right seats to the right people, (Kimes, 1989). The airline must find a trade-off between discounting its seat to increase sales and fill its inventory, while selling full-fare tickets to generate profits its operations, (Vila, 2011). Airlines Fixed Capacity The reasoning behind the need for yield management is the fixed capacity faced by airlines. Airplanes have a fixed capacity (seating) and so will attempt to generate the greatest income from the availability. Furthermore, airlines must also consider that their operations face a high-level of fixed costs in terms of staffing, fuel etc. Given this, the airline needs to manage capacity to ensure profitability, (Sheehan, 2013). The equation for yield management could be shown as: The formula above compares the revenue achieved with the maximum potential revenue. For example, take an aircraft with 200 seats, which could each sell for ?100, adding up to maximum potential revenue of ?20,000. However, the carrier has only sold 150 seats at an average of ?80 (total ?12,000 revenue) per seat given early discounts and last-minute offers. Given this, the equation will be: Market Segmentation With the above, airlines have generally been successful given their ability to segment the market with a number of strategies. Firstly, airlines have adapted their strategies to offer a number of ticketing options, allowing them to differentiate prices, also seen in the hotel sector in terms of room offering, Dunbar (2003). One main factor is flexibility; some consumers will prefer the lowest-cost ticket with non-cancellation or change, while some will be willing to pay more for the same seat given the flexibility to cancel/change their booking. Another example could be the timing of flights; some consumers will be willing to pay more for daytime flight than an overnight flight, while again, some consumers will be willing to pay more for a direct flight than a flight with numerous changes, (Shaw, 2012). However, airlines are able to use connection flights as a way to control inventory by flying consumers to a hub airport, where they can then fill up other flights capacity. For example, take a journey from London Heathrow to Tokyo; a consumer could either fly direct with British Airways for around ?900/ return or fly with Emirates, with a connection in their Dubai hub, for around ?650/ return, with Emirates benefitting from filling up inventory on its flights, (Expedia, 2014) [Online]. Finally, one the most common forms of segmentation is different ‘classes’ available on flights. While some of the cheaper airlines only offer standard class to focus on the price-sensitive consumers, major airlines have developed a number of classes to differentiate pricing. For example, a consumer could fly economy, premium economy, extra-legroom, business-class and first-class, which all over a slightly different service, allowing the airline to charge a different price as well as appealing to different customers, (Belobaba et al, 2009). Inventory To airlines, their inventory is their seat capacity, which could be seen as ‘perishable’ – if the plane departs with empty seats, the capacity is lost and no revenue can be derived. Again, this brings into question a trade-off, between selling advanced tickets at a lower price to ensure a desired ‘load-factor’, while also saving capacity in the hope that a higher-paying customer will purchase. This brings into question fluctuating demand by time and season. Yield Management may be used as a tool to smooth the demand pattern, which may see some airlines fares change by the hour/ day, (Alderighi et al, 2012). For example, an airline may increase its business class seats during the week, working hours; given the main demand for this offering will be business travelers, who would be more likely to make the booking during the working week. Furthermore, an airline may also increase its price during peak seasons, given the higher underlying demand, leading to increased revenue, which could then be used to support lower prices in the low season to entice customers. Airlines will respond to increased demand by upping prices; an example could be seen with flights from the UK to Brazil for the upcoming World Cup (Clarke, 2013) [Online]. According to Lufthansa Systems (2014: 1) [Online]: â€Å"Today’s airline business is evolving into a two-tier industry: global alliances are reaching worldwide coverage and no-frills carriers are gaining market share with a low-cost, point-to-point product.† No-Frills airlines increase competition The continued expansion of no-frills airlines coupled with the recent economic depression has combined to dampen demand for major carriers such as British Airways (BA), KLM on some routes, (Alderighi et al, 2012). This move has been supported by new, more fuel-efficient aircraft and also development of infrastructure, which has allowed these low-cost carriers to operate from new ‘hubs’, (Weiss, 2014) [Online]. For example, in London, the majority of major international carriers such as BA, Emirates, Virgin operate predominantly from London Heathrow, however, the development of Stansted airport has provide greater capacity for Ryanair and EasyJet, at lower costs, while the infrastructure development has allowed the airport to be a viable option for customers throughout London and the South, (Neufville, 2008). Closer Integration to Control In a bid to counter increased competition and improve capacity efficiency, airlines are continuing to integrate and form alliances, (Merkert, 2012). For example, BA recently merged with Spain’s Iberia, given it greater access to South American routes, (BBC Business, 2010) [Online], while also buying smaller regional UK carrier BMI, to take control over its Heathrow landing slots, (CAPA, 2013). Furthermore, BA is also part of the ‘OneWorld’ alliance, with other airlines such as American Airlines (AA) among others, (OneWorld, 2014) [Online]. Apart from OneWorld, Star-Alliance and SkyTeam are the other major alliances. These alliances allow airlines to share capacity, reducing the need for direct competition on a number of routes, which could then lower price. According to IATA (2013), customers now demand a ‘from anywhere to anywhere’ service, which is impossible for one airline to supply efficiently, increasing the need for connection flights and multiple carriers. On their own, few airlines would be able to generate the needed traffic to justify a daily non-stop service; furthermore some airlines may be constricted by availability of infrastructure and flight capacity, (CAPA, 2013). For example, take BA, the airline is currently restricted by capacity at Heathrow airport, which may restrict its opportunity to serve each US route; however through joining with AA in the alliance, BA could offer services a selected number of major US hubs, where AA could then fly customers onto their final destination, (Wu, 2014). This will also reduce the need for major capital deployment into new air craft from BA, BA could focus these resources on new routes and emerging markets for example. Research from Brueckner and Spiller (1994), Bailey and Liu (1995) and Brueckner and Whalen (2000) all concluded that consumers put great emphasis on price and network scope. Network scope is increasingly relevant for business travelers as globalization opens up new markets and opportunities, increasing the need for services to a wide range of destinations. Network depth, with a choice of convenient timings for travel, is also important for these passengers, (IATA, 2013). However, not all airlines have adopted alliances, instead moving on with major expansion plans, with the main example Emirates. The airline has increased its fleet in a bid to expand routes rapidly; however, this has been supported by major capacity at its Dubai hub coupled with a favorable location between the growing African and Asian markets. Furthermore, backing from Dubai, who are pushing to turn the emirate into a major tourism destination are supporting major capital outlays on new aircraft, also allowing the carrier to undercut on prices, (Arabian Money, 2013) [Online]. Technology Carriers can also use technology in a bid to aide yield management. For example, carriers can use a Computer Reservation System (CRS) to track purchases of seats in terms of time, price. As more sales move online and onto carrier websites, carriers will find it easier to track demand for their flights. With this information, carrier ay determine optimum times to sell higher-priced tickets or levels at which to discount to attract sufficient demand to fill the plane. Carriers could also utilse information from Global Distribution Systems (GDS) such as Galileo Desktop, which is: â€Å"Galileo Desktop is a sophisticated global reservation, business management and productivity system that gives you vast content options, accurate pricing capabilities, and highly capable booking tools.† (Travelport, 2014) [Online] These systems could be used along with information from Passenger Name Records (PNR) to analysis customer behavior and buying habits to ensure greater achieved revenue. For example, a carrier such as Ryanair may use the data to determine its optimal pricing, given the focus on price for low-cost airlines. This may prevent the carrier from over-discounting on tickets, increasing achieved revenue. The more information that a carrier can collect on customer behavior, the greater chance they have of determining a pricing strategy to achieve the greatest revenue, (Wensveen, 2011) Concluding Remarks From the discussion above, the issue of yield management has gained greater emphasis as the continued expansion of ‘No-Frills’ airlines and a more price-sensitive consumer have led to greater need to control costs. In a bid to control their revenue, airlines have adopted a number of methods, with market segmentation continuing to be a main point. Airlines have focused on splitting the market, offering new seat/booking options to justify a differing price; to add, with the deliveries of the new Airbus A380’s, a number of airlines are increasing the top-market offerings such as individual cabins and lay-down beds to increase revenue from the business/first-class segment, allowing them to compete more effectively for the price-sensitive consumer in economy class. Furthermore, airlines are now concentrating on joint ventures and alliances to further increase efficiency and reduce costs in a bid to maintain yields as increased competition put little potential for price increases. The discussion has shown that these ventures provide great potential for airlines when faced with capacity and infrastructure issues. References Alderighi, M, Nicolini, M and Piga, C (2012): Combined Effects of Load Factors and Booking Time on Fares: Insight from the Yield Management of the Low-Cost Airline, Italy, Italy, Fondazione Eni. Alderighi, M, Cento, A, Nijkamp, P and Rietveld, P (2012)1: Competition in the European aviation market: the entry of low-cost airlines, Journal of Transport Geography, 24, pp223-233. Arabian Money (2013) [Online]: Seat sale as Emirates expands aggressively for market share, Available at http://www.arabianmoney.net/business-travel/2012/02/08/seat-sale-as-emirates-expands-aggressively-for-market-share/, Accessed 04/03/2014. 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